Betting on BRIT Awards

The annual Brit Awards for 2017 with the launch taking place on the 14th of January and the actual awards on Wednesday 22 February is one of punter’s favourites to place bets. Unlike previous years, all nominations are announced on ITV, making the odds quick and slightly easier with battling artists revealed. It includes all categories including Album of the Year, British Breakthrough and Best British Single.

Declan Donnelly and Anthony McPartlin that acted as duo hosts for the 2015 and 2016 awards are replaced by non-British crooner, the Canadian, Michael Bublé.it is a first with British stars including Ru Paul and Kylie Minogue as other previous year’s presenters. The 2017 Awards statue is designed by one of the world’s greatest architects the late Zaha Hadid whom passed away in March 2016.

Even though stars names will only revealed later in the year it is no surprise to hear some of the big names that will most certainly be included and bookmakers working hard at betting odds. The winner of the BRIT Icon Award, Robbie Williams takes the Prime King of Awards that was previously awarded to icons like David Bowie and Sir Elton John.

Odds to be expected for 2017 will be released as soon as names are revealed across all the categories.
With the 2017 shortlist announced of the Critics’ Choice Nominees odds came in on Rag’n’Bone Man, Dua Lipa and Anne-Marie.

Odd for the 2016 awards when it closed before the Awards ceremony was close when predicted that Adele had a 1/16 in triumphing the Best British Female award with none of the other nominees even coming close to winning according to the odds from bookmakers. Amy Winehouse boasted odds of 2/10 and she was the second closest wit Laura Marling and Jess Glynn dragging behind.

The same went on in the Best British Album category with Adele standing at 1/16 yet again. Here Coldplay was behind with their 9/1, with James Bay, Jamie XX and Florence and the Machine trailing behind.

Looking at the Best Group for the 2016 Awards Cold Play remained favorites with odds running at 3/10. They remained the forerunners ahead of One Direction, Years and Years, Blur and Foals too.

The odds we favorably stacked for the most part on the right singers for 2016 even though Years and Years were stacked to win at odds of 6/1. Royal Blood was perfectly placed and won the previous year and it was hoped it would be the case for Years and Years with Coldplay only coming in at 1/6.

In the Best British Male category James Bay was at odds of 1/7 with the closest rival only at 61 being the producer Mark Ronson even though the fitting winners could have been Jamie xx who had odds of 16/1.

2015’s predictions were surprising with Sam Smith having odds of 3.75 with Ed Sheeran only receiving 1.33 for the Best British Album. It did not mean though that he received the same backing for Best British Male even though his backing was still relatively high at 3.00 compared to Sheeran with odds of 1.40.

Another surprise when FKA Twigs had odds of 11.00 with Jessie ware close at 10.00 and Faith lagging behind with only 1.20 for Best British Female.

Best British Group received odds of 4.50 to win with Royal Blood only entering 1.40. They made up in the Best Breakthrough department though with odds of 8.00 to win as outsider.

The recommended odds for 2015 were:

• The War on Drugs for Best International Group @6.00
• Royal Blood for Best Breakthrough @8.00
• One Direction for Best British Group @ 4.50
• Sam Smith for Best British Male @ 3.00
• Sam Smith for Best Album @3.75